CNN brushes aside Trump criticisms of ‘fake news’ output

CNN brushes aside Trump criticisms of ‘fake news’ output

CNN chief executive Jeff Zucker has brushed off a series of increasingly vitriolic attacks against the news network by President Donald Trump, arguing that far from undermining the organisation they were helping to boost ratings.

Trump has routinely dismissed the news channel as a purveyor of ‘fake news’ but in the organisations largest ever brand study to determine the impact of such mud-slinging CNN found that attacks from the White House merely bolstered its standing.

Speaking during a luncheon organized by parent firm Turner Zucker said that the CNN brand was ‘still incredibly trusted’, adding that advertisers were flocking to the station with a record quarter of sales being notched up.

Thus far CNN has been reaping a Trump bounce with ratings continuing to rise in the face of increasingly erratic pronouncements stemming from Washington, with cable news viewership rising 36% over the first seven weeks of 2017 among 25-54 year-olds.

Mindful that it must remain lithe despite its present success Zucker is pushing the networks digital strategy, predicting that CNN digital will produce $1bn in revenue within five years.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.