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We celebrate the young women carving out a new way for the industry in The Drum’s 50 under 30

Meet the women changing the status quo in The Drum's 50 under 30

Each day this week, The Drum will be publishing a list of 10 of the 50 high achieving women making their mark in digital before the age of 30.

The Drum’s 50 under 30 does just that. After calling on our readers to share their nominations of women who had broken the mould and gone above and beyond before reaching the age of 30, the final 50 were curated with the help of an industry panel.

The list serves to celebrate the level of female digital talent carving out a new way for the industry. Over the next five days, we catch up with the 50, listed alphabetically by surname, to discuss career highlights, a typical day, and what advice they’d give younger women starting out on a similar path.

Here is the fourth installment of the 10 individuals chosen for this year, you can catch the first here.

Briony O’Connor, senior client services manager, Spotify

What one piece of advice would you offer someone entering marketing today?

Come into the industry with a curious mind. In my experience even the most senior people will always make time for you if you ask for it and it is absolutely invaluable to learn and grow from people, mentors and inspiration around you.

What brand means the most to you?

Guinness. Once I had finally decided on my degree I remember this as being one of the brands that genuinely excited me to be studying advertising.

Jenna Pain, digital marketing controller, Now TV

What one piece of advice would you offer someone entering marketing today?

Don’t dismiss opportunities because they feel out of your comfort zone and move on when you’ve learnt everything you can in a particular role.

Do you believe diversity in the industry is changing for the better?

I believe it’s changing and awareness of issues has increased through more conversations and visibility. We still have a long way to go, not only in the industry but across our society, but we’re moving in the right direction – we now need to move the conversation to action.

Natalie Price, founder/creative producer, Proximity Care/TMW Unlimited

What one piece of advice would you offer someone entering marketing today?

While you can’t be too picky when looking for your first job in the marketing industry, my advice would be to really research the agencies you’re applying to. So don’t just make sure that you like the work they do but see what other opportunities they could provide you with.

What is your biggest career achievement to date?

After two years of hard work and determination, getting my product ‘the Proximity Button’ to market and hopefully helping the lives of the thousands of people living with dementia by keeping them safer.

Maddie Raedts, co-founder and creative director, Influencer Marketing Agency (IMA)

What one piece of advice would you offer someone entering marketing today?

Choose your own USP – why are you the ‘go-to-guy’? Being relevant and unique makes you stand out, so don’t just be another marketing agency or do what others do.

Who or what motivates you?

Doing what I love each day – work that doesn’t feel like work but more like driving my passion. I stay motivated through my team and other people around me that I find inspiring, as well as travelling to new places and continually challenging myself. Having your own company, you are never finished – there are always opportunities.

Lauren Riddoch, copywriter, DDB Chicago

Where do you see yourself in five years’ time?

Five years from now I see myself as a mentor and advocate for young women entering the advertising industry. In the last few years I’ve been fortunate enough to be surrounded by so many successful and inspiring females.

Who or what motivates you?

My father has been a big motivator for me ever since I decided I wanted to work in advertising. He also started his career as a copywriter and is now the president of an agency in Toronto. Something he has always said that motivates me is ‘you’re only as good as your next project’.

Ella Roche, PR and outreach manager, The Honey Partnership

Where do you see yourself in five years’ time?

I see myself as managing director of the Honey Partnership US. We’re a fast growth business and I’ve been running Chinese and US accounts since I joined. I have a supportive management team and excellent mentoring.

What technology do you most need day-to-day?

At the Honey Partnership we use a task management tool called Asana. This has reduced emails sent and received by my colleagues to almost nil.

Francesca Saunders, copywriter and digital strategist, Jwalk

What one piece of advice would you offer someone entering marketing today?

Pursue what you’re passionate about. Studying marketing is not necessarily going to make you a successful marketer. Utilising the knowledge you have of your passions will.

What brand means the most to you?

Nike. As an athlete, I’m a sucker for motivational sports moments and spots, but that is not why Nike resonates so deeply with me. From their iconic ‘If you let me play’ spot, to their controversial ’Thunder Thighs’ ads, I grew up being told by them that being me, being a tomboy who loves sports, was totally okay.

Gabriella Schwarz, news editor, Flipboard

Who or what motivates you?

Curiosity motivates me. I’m curious about people’s opinions, their personal stories and their motivations. I’m lucky enough in my role at Flipboard to read the thoughts of individuals from all walks of life and ask my own questions to draw those thoughts out in others. It is those words, read or heard, that motivate me.

Describe yourself in three words.

Nosey, relentless, loyal.

Gemma Slavin, head of content and strategy, co-founder, Miroma Ventures and TwelveAM

What is your biggest career achievement to date?

Hiring some of the smartest early 20-somethings I have ever come across makes me extremely excited about the future of media. I am proud to say we have launched a company where talent always trumps experience.

Who or what motivates you?

Fear is a huge motivator. To look back at my career and not feel I achieved all I should have is a big motivating factor in my life. Whether a career decision works out for the best or not, I would rather say I took the risk than look back and regret that I played it safe.

Barbara Soltysinska, co-founder, IndaHash

What one piece of advice would you offer someone entering marketing today?

Marketing should be the result of what you do, not a reason to do something. I think that authenticity is the most important thing for brands nowadays. The most powerful brands are those who are genuine.

Where do you see yourself in five years’ time?

Probably on a plane flying to one of the very few markets that IndaHash has yet to start operations in. In five years time I want to be able to say ‘we made it’.

Charlotte Song Yi Bae, lighting technical director, Framestore New York

What is your biggest career achievement to date?

Surviving in a competitive industry as a female artist and building strong bonds with some of the most talented people I’ve ever met.

Who or what motivates you?

What motivates me professionally is seeing the potential impact of what I create. My profession is the art of telling stories and creating imagery that has emotional values. It’s always exciting for me to know that the content I create will be shared with a mass audience to enjoy.

To keep up with the 50 under 30 women in digital you can go here or read more in the magazine.

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