Slash Football and Teenage Cancer Trust to stage football tournament featuring YouTubers being electrocuted
Football platform Slash Football has partnered with Teenage Cancer Trust to give brands the chance to electrocute Youtubers during a game of football.
The ‘Absolute Shocker’ five-a-side tournament in aid of Teenage Cancer Trust will feature some of the biggest names on YouTube including, Callux, Calfreezy, The Burnt Chip and JMX.
In an attempt to draw more attention to the tournament Slash Football has added a unique dynamic to the tournament that will see brand executives from companies and clubs including Uber, the FA, Arsenal and Chelsea electrocute the all-star YouTube teams at their will during the games.
The Brave Bison-owned channel worked with creative tech production company Weir and Wong to create the shock wearables which will electrocute the players.
Discussing the unique dynamic Slash Football‘s chief creative officer, Will Pyne, said: “We've hacked some electric dog collars so they work on humans and the lads have signed some waivers - you can see where this is going. In all seriousness, we’re engineering a charity event that offers the sort of ridiculous, fun content our audience wants. And it’s for a bloody brilliant cause.”
Jane Ashton, head of music and entertainment at Teenage Cancer Trust, added: “We are so incredibly grateful to Slash Football, the brand executives and, of course, all the YouTubers who are putting themselves through the wringer in order to raise awareness and funds for young people with cancer.
“The event is a wildly creative fundraising idea and we are so thankful for the support of everyone involved for helping to ensure no young person faces cancer alone.”
With a social reach of more than 20 million between the YouTubers the campaign represents huge potential for both Slash Football and Teenage Cancer Trust to raise awareness of their platforms and work.