Giovanni Pintaude has joined WPP agency Possible from JWT Dusseldorf to manage the creative output of its central and eastern Europe offices as executive creative director.
He will be based in the agency’s Budapest office, reporting to Erik Szabó, deputy chief executive, and will have a specific focus on integrated campaigns, web and mobile content development and service design working for global clients including Adidas and Danone.
“Strong international experience was an important factor in our decision to appoint Giovanni. We needed someone who not only understood our local market but who was also comfortable working with global clients on a daily basis,” said Szabó on the appointment.
“His credentials and personality are a great fit for us and we’re delighted to welcome him to the team."
Aside from his time at JWT, Pintaude has also worked at TBWA Berlin and DDB Budapest.
His hiring comes amid the rapid expansion of the agency’s London office. Last year it bolstered its creative department with the hiring a new creative team and followed it up with string of appointments in UX and design.