Digital marketing agency Fast Web Media (FWM) has unveiled its new brand identity which pays homage to its 22-year history in Manchester’s digital marketing scene.
The rebrand was prompted by mporium Group’s acquisition of the agency in 2015, which gave FWM an opportunity to reassess its brand, services and overall image. Through a series of workshops, the team set about creating the new FWM visual identity over a ten-month period, complete with a new website and logo.
Joana Ferreira, senior marketing manager at FWM, said: “The new brand takes inspiration from Manchester’s symbolic worker bee – which reflects the region’s reputation as a hive of activity and hard-working mentality – and delivers a clear objective to drive interest from potential clients, partners and employees, and speak to visitors clearly and without clutter.
“The team has shown tremendous dedication in delivering the rebrand, with many sacrificing their spare time, so it’s fantastic to see the branding in action across our new website and within our office.”
Stephen O’Malley, head of agency, said: “Our performance and growth over the last twelve months is a testament to the hard-working team of experienced marketers, designers and developers we have at FWM. Manchester’s growing reputation for digital expertise is a great selling point, and following the rebrand and our relationship with mporium, we’re anticipating another strong year and are already looking to recruit another member of our team”.
FWM has grown rapidly over the last twelve months, welcoming nine new full-time members of staff across its web development, search and marketing departments, and signing deals with a number of new clients including SEO, content marketing and eCRM for leading electronic cigarette brand Blu; technical development, search marketing and customer-centric strategy and management for Gfinity eSports; and paid search and social media marketing for BBC Children in Need.