Vinnie Jones poised for crunch crisp battle with Gary Lineker as ambassador for The London Crisp Company
Football hard man turned actor Vinnie Jones has a new career in the bag after landing a leading role with The London Crisp Company as the face of its Salt & Vinnie-gar flavor snacks.
Jones will go head-to-head with Gary Lineker of Walker’s Crisps as brand ambassador for the salty treats, a somewhat more mellow role than the crunching tackles and Cockney gangster roles which have fed his persona.
Tom Lock of The London Crisp Company said: “Britain’s best loved hard-man is the perfect inspiration for the London Crisp Company’s classic flavour.
“Our Salt & Vinnie-gar crisps are a no-nonsense flavour with a classic crunch, and Vinnie’s links with London - he was born and raised in Watford, and had two playing spells with Wimbledon FC, and one with Queen’s Park Rangers - make him our ideal partner as we look to grow to expand internationally and become a major player in the UK.
“As well as being the face of his very own flavour, he will also be appearing in advertising and promotional activities over the coming months.”
Jones faces perhaps his toughest match yet however in attempting to dislodge Walker’s from the top of the premier league of the £1bn UK crisp market.
Jones' last stunt saw him step in on behalf of Three to pass on essential Spanish tips to British holidaymakers.