Viewers flock to ‘Z: The Beginning of Everything’ on Amazon Prime

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While ‘Sneaky Pete’ continues to drive viewership across Amazon Prime, a new series, ‘Z: The Beginning of Everything,’ drove a 52 percent share of originals streams on the service.

Additional insights via Jumpshot:

· The Legend of Zelda Fitzgerald: The new series Z: The Beginning of Everything edged Sneaky Pete and took the #1 slot this week, driving a 52 percent share. The series surrounds the meeting and eventual marriage of the author of The Great Gatsby and "the first American flapper."

· Have Mercy: The only other new content to premiere recently on Amazon Prime was Season 2 of Mercy Street. However, it failed to capture a strong showing, only generating a 1 percent share this past week.

Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160-billion monthly actions from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.

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