Diesel wants to 'build love not walls' in a nod to Trump's border wall
Diesel is the latest brand to jump on the political bandwagon in a new campaign that urges people to 'make love not walls'.
The fashion brand said that it is "focusing on the core value of commenting on culture in order to inspire positive change, at a time when headlines are consistently shocking and acts of hate are on the rise".
The SS17 global campaign, created by Anomaly Amsterdam and shot by David LaChapelle, brings together a mix of bright, neon colors, provocative content and features a diverse set of faces.
“At Diesel, we have a strong position against hate and, more than ever, we want the world to know that,” explained Diesel artistic director, Nicola Formichetti. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
Diesel is well-known for its provocative advertising. In 1995 the Italian brand was one of the first to launch a big-budget advertising campaign showing a gay couple kissing.
Engin Celikbas, Anomaly Amsterdam chief executive and partner, added: “Diesel has always been a rebellion brand, the voice of the disestablishment. They know who they are as a company and are not afraid to be an active global participant. There are those who watch as culture is created and there are those who take part in its shaping.
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"Diesel is unquestionably the latter, which means that creativity can actually move the needle.”
The campaign will launch at the Nicholls & Clarke Building in London on Shoreditch High Street on 19 February.