Digital Transformation

Demand for ‘Stranger Things’ season 2 trailer spikes during Super Bowl LI

By Haley Velasco | Freelance journalist

February 15, 2017 | 3 min read

Two things that has the U.S. buzzing: Super Bowl LI and Stranger Things, the popular Netflix series. But how do the two overlap? The teaser trailer for Season 2 was launched during the big game on Feb. 6.

Demand for ‘Stranger Things’ season 2 trailer spikes during Super Bowl LI

Demand for ‘Stranger Things’ season 2 trailer spikes during Super Bowl LI

Demand for the series increased 257 percent overnight in the U.S. after the game, according to Parrot Analytics’ global TV demand measurement standard.

The ad starts off with a walk down memory lane to the 1980s as two siblings fight, one saying “L’Eggo My Eggo.” But if you thought that was going to be it, you were very wrong. With deep breathing and foreboding music, the trailer dissolves, featuring characters Dustin (Gaten Matarazzo), Mike (Finn Wolfhard) and Lucas (Caleb McLaughlin) dressed in “Ghostbusters” costumes, a nod to the premiere of Season 2 on Halloween.

Based on real-time data captured by Parrot, the spike for the series increased by over three times on Feb. 6 in the U.S., compared to the previous day.

Demand for Stranger Things in the U.S. increased 257 percent on Feb. 6.

According to a comparison with Westworld, HBO’s thriller series, and Doctor Who, BBC’s sci-fi drama, Stranger Things outperformed in the same period.

Netflix’s marketing lifted the series’ demand above competitors.

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