Two things that has the U.S. buzzing: Super Bowl LI and Stranger Things, the popular Netflix series. But how do the two overlap? The teaser trailer for Season 2 was launched during the big game on Feb. 6.
Demand for the series increased 257 percent overnight in the U.S. after the game, according to Parrot Analytics’ global TV demand measurement standard.
The ad starts off with a walk down memory lane to the 1980s as two siblings fight, one saying “L’Eggo My Eggo.” But if you thought that was going to be it, you were very wrong. With deep breathing and foreboding music, the trailer dissolves, featuring characters Dustin (Gaten Matarazzo), Mike (Finn Wolfhard) and Lucas (Caleb McLaughlin) dressed in “Ghostbusters” costumes, a nod to the premiere of Season 2 on Halloween.
Based on real-time data captured by Parrot, the spike for the series increased by over three times on Feb. 6 in the U.S., compared to the previous day.
According to a comparison with Westworld, HBO’s thriller series, and Doctor Who, BBC’s sci-fi drama, Stranger Things outperformed in the same period.