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We unveil the women shaking up the industry in The Drum's 50 Under 30

The 50 Under 30 highlights women making strides in digital

Each day this week, The Drum will be publishing a list of 10 of the 50 high achieving women making their mark in digital before the age of 30.

The Drum’s 50 under 30 does just that. After calling on our readers to share their nominations of women who had broken the mould and gone above and beyond before reaching the age of 30, the final 50 were curated with the help of an industry panel.

The list serves to celebrate the level of female digital talent carving out a new way for the industry. Over the next five days, we catch up with the 50, listed alphabetically by surname, to discuss career highlights, a typical day, and what advice they’d give younger women starting out on a similar path.

Here is the second installment of the 10 individuals chosen for this year, you can catch the first here.

Claire Collery, enterprise product manager, General Assembly

Where do you see yourself in five years’ time?

Five years from now I want to run a team building software that will do for corporate learning what Salesforce did for customer relationship management and completely reinvent the space to the point of becoming indispensable.

What one piece of advice would you offer someone entering marketing today?

A more biased piece of advice is to never stop learning. The marketing field has evolved greatly in the past decade, and even more so in the past five years. It will continue to evolve and the professionals who will be the most successful are the ones who stay abreast of current skills and have the ability to be agile throughout their careers.

Tessa Conrad, global manager, innovation and operations, TBWA Worldwide

What one piece of advice would you offer someone entering marketing today?

Work hard, whatever you do. Work as hard as you can and dedicate yourself to seeing positive results for yourself and your team.

What brand means the most to you?

Google. It is a company and brand that I admire. And while search is the main currency it works in, pretty much everything it does is insightful and you can see the love that comes through in the work people there do. Plus, its ‘Dear Sophie’ ad is one of my all-time favourites. It is such a stellar way to showcase the company’s entire digital ecosystem and it does so in a way that brings meaning to all the customers it serves.

Laura Crimmons, communications director, Branded3

What is your biggest career achievement to date?

My greatest achievement would have to be becoming director by the age of 25 having started the PR team from scratch at Branded3.

What technology do you most need day-to-day?

It sounds really simple, but probably my phone. I spend a lot of my time out of the office so rely on my phone to stay in touch with the team and get stuff done. Also, I use Trello as my to-do list as it syncs across phone, laptop etc, and I definitely couldn’t function without it.

Rosie Davies, founder and agency director, The London Fashion Agency

What is your biggest career achievement to date?

Winning Great British Creative Industries Entrepreneur of the year in 2016. It was recognition for the hundreds of brands that believe in our approach to PR and our team that work relentlessly to change the industry.

What one piece of advice would you offer someone entering marketing today?

Stay relevant. The way people are influenced changes so quickly. It’s important to stay up to date with all new social apps. Understanding who you are targeting and how they are influenced is the key to marketing successfully.

Lucia Fella, senior social media manager, The Big Partnership

What one piece of advice would you offer someone entering marketing today?

A marketing degree gives you the foundations to build upon, but to advance your career in digital you need to take ownership of your own learning. Read industry blogs daily, study for additional qualifications such as Facebook BluePrint and Google AdWords, and don’t be afraid to try new things.

Who or what motivates you?

It might be a cliché but I am my own worst critic. When I am successful, I don’t sit back or take my foot off the pedal. Instead I say ‘what now?’ and that keeps me going and always makes me strive for more.

Chelsea Freitas, senior strategist, Giant Spoon

What one piece of advice would you offer someone entering marketing today?

Enter this industry with an open mind and an eagerness to learn. This industry is constantly changing – many opportunities that exist today look different than the past, and many future opportunities will be jobs that don’t even exist right now.

Do you believe diversity in the industry is changing for the better?

Yes and no. We have a louder, stronger voice than ever, but like anything, impact is a slow ripple effect. Women before me fought to get a seat at the table. I have to work harder to get heard in a room. I hope that women get to experience a more equal playing field.

Lauren Ingram, marketing manager, 360i

What is your biggest career achievement to date?

Moving to Berlin. I didn’t have a job offer, I just knew I wanted to work in the bustling tech scene there. So I bought a plane ticket and I sent a tweet to a chief executive of a startup I wanted to work for and went for it.

What one piece of advice would you offer someone entering marketing today?

I’d recommend having a side line in something else in your spare time. Sometimes it’s good to be creative without a brief. I would find that just as interesting or impressive as someone who’s interned at a big name brand or agency.

Laura Jones, strategy director, Exposure Digital

What is your biggest career achievement to date?

Being part of the team that created #LikeAGirl. The fact that 76% of young women no longer saw ‘like a girl’ as an insult after the campaign continues to make us all very proud.

Do you believe diversity in the industry is changing for the better?

Diversity might be improving but an improvement in the numbers doesn’t necessarily signify an improvement in culture. Often, the root problem is the culture of businesses and agencies and it’s that which needs addressing to build a more egalitarian workforce.

Maya Kagan, associate creative director, Barker

Who or what motivates you?

Entrepreneurial, mission-driven women who take risks while remaining true to themselves. A few that come to mind instantly are Audrey Gelman, founder of The Wing; Miki Agrawal, founder of Thinx; Shonda Rhimes, creator of ShondaLand; and Sandi Harari, badass of Barker. These ladies give me permission to get uncomfortable while fueling me with the confidence to speak my mind.

What brand means the most to you?

Thinx – it has shaped social culture in a deep and meaningful way. It revolutionised a category whose evolution was left abandoned for decades. It caught all of NYC’s attention through the design mastery of a runny egg and a grapefruit and, for me personally, it single-handedly removed the period taboo.

Katie Kaplan, experience designer, MullenLowe

What one piece of advice would you offer someone entering marketing today?

While developing your professional skill set, explore your interests outside of advertising – the more sources of inspiration you can draw from the better off you’ll be. On a personal level, you’ll also be a lot more interesting to be around.

Who or what motivates you?

Any fearless, creative or intelligent person who strives to change the status quo with their work. Some of my personal heroes are Frida Kahlo, Zaha Hadid and Cecile Richards.

To keep up with the 50 under 30 women in digital you can go here or read more in the magazine.

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