Burton’s Biscuit Company – the parent company of brands including Jammie Dodgers, Maryland Cookies, and Wagon Wheels – has appointed creative agency 101 and BrandOpus to its agency roster.
101 will be lead creative partner while BrandOpus will look after strategic design, working across all of the Burton’s Biscuit Company’s portfolio.
“2017 is set to be a big year for Burton’s and we wanted to embrace a new and fresh approach to building our brands,” said marketing director, Mandy Bobrowski.
“Both 101 and BrandOpus have demonstrated some great thinking on our brands and their creative input will play a key role as we continue to evolve our sweet and savoury biscuit portfolio and drive growth.”
The agencies will join Burton’s wider marketing roster that includes Lexis, which provides corporate and reputation management services and MTJ Associates which handles trade PR.