Creative Work of the Week: Booking.com puts its 14,000 employees centre stage with 'One Mission' film
Booking.com has offered a glimpse into its unique, fun and inspiring culture with its latest film winning The Drum’s European Creative Work of the Week title in the process.
Co-created by Dutch creative studio Cloudfactory, ‘One Mission’ features footage shot by Booking.com employees using Go Pro cameras after the company encouraged its 14,000 employees to document their year of travel.
The resulting film features over 190 countries all shot from Booking.com employees’ unique and diverse perspectives.
“Whether they’re climbing volcanoes, surfing or dancing the tango, Booking.com employees are out there doing it with passion,” said Sandrine Huijgen from Cloudfactory. “One Mission is story-doing at its best, the film helps viewers experience the personality and humanity behind the brand through real stories while inspiring viewers to book their next trip.”
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