Carlsberg has snapped up former Mondelez head of ecommerce for Europe Anja Lagodny as vice president of digital as the brewer continues to tackle the ‘big job’ of changing brand perceptions.
Lagodny quietly joined the business at the end of last year and according to Carlsberg chief executie Cees 't Hart is “busy defining our future digital strategy”. This includes giving the brewer’s digital activity more coherence and alignment across its global commercial teams, and “building scale winning concepts and driving key strategic priorities”.
Speaking on a call with investors last week ‘t Hart said that Carlsberg is currently “focused on building capabilities within digital” as part of its SAIL’22 strategy that launched last year and sets out areas of priority for the business
Before joining Carlsberg Lagodny worked for Microsoft Advertising, Nestlé, and America Online in Germany and Canada.