Awesomeness TV CEO calls on YouTube to prioritise premium content

By John Glenday | Reporter

February 14, 2017 | 2 min read

American media and entertainment company Awesomeness TV, which specializes in YouTube content, has called on the video sharing platform to behave more like Netflix by prioritizing high quality content on its homepage.

Awesomeness TV CEO Brian Robbins called on the Google-owned firm to recognise the value of content with stronger production values as well as home videos amidst frustration that quality content was being buried beneath a deluge of cat videos and unboxing clips.

Robbins remarked: “Obviously YouTube was built on [user generated] content. But for guys like us, who are really programming it and trying to do more and more premium content, it feels like there needs to be a separate way to discover our content because it’s really hard to discover content on YouTube.

“I know it’s a big ship to turn around but I don’t quite understand why they don’t give premium content a better home, a better place to be discovered. Look at it like a Netflix homepage.”

Despite such search issues YouTube has grown to become Awesomeness TV’s largest single source of income with 4.7m channel subscribers and close to 1.7bn total views.

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In an effort to better sift gloss from the dross Facebook has written a new algorithm which it claims can identify premium content for members, ensuring that the highest value content remains pinned near the top of people’s news feeds.


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