Bosses from Accenture and Karmarama will speak in public for the first time since the global services consultancy acquired the London creative agency about how they will work together and their vision of the creative agency of the future.
In a discussion with editor Stephen Lepitak at The Drum’s Agency Acceleration Day on 30 March, Karmarama’s group chief executive Ben Bilboul and Joy Bhattacharya, managing director of Accenture Interactive, will talk about how client demands are necessitating a change to business models and how agencies can avoid being left behind as a result.
This will be the first time that both companies have talked about their strategy together in an open forum since November's acquisition caused a stir across the industry with many questioning how a renowned creative indie shop would be able to retain its ethos within a global consultancy.
Also speaking on the day will be iCrossing’s UK chief executive, Mark Iremonger, telling the story of his agency’s rise. And there will be a panel session on retaining an agency’s culture over time featuring Mel Edwards, chief executive of Wunderman, Europe, Africa and Middle East; Martin Nieri, chief executive of Partners Andrews Aldridge; Ross Taylor, director of Gemini People and Natalie Graeme, former managing director of Grey London.
Futher panels will explore agencies looking to grow their business in China, and how important clients are to business growth.
More details on the event, which will take place at the London School of Economics Students' Union, can be found at the Agency Acceleration Day website.