The Washington Post lands on Snapchat Discover to bring breaking news to millennials
The Washington Post is following in the footsteps of the New York Times by launching its very own channel on Snapchat Discover.
The Washington Post lands on Snapchat Discover to bring breaking news to millennials / The Washington Post
The paper is placing an emphasis on breaking news, and will be the first editorial partner on Snapchat to publish multiple updates throughout the day, seven days a week.
Snapchat has around 40 publishing partners globally which create magazine-style daily editions for readers, but the Post plans to use the messaging app to break news in the US, Canada and surprisingly the UK.
"We’re excited to be the most up-to-date news source on Discover, publishing important and interesting content that Snapchatters can engage with,” said Emilio Garcia-Ruiz, managing editor for The Post. "As we invest more in the platform, we look forward to growing an even larger audience."
The Post, which is owned by Amazon chief executive Jess Bezos, has promised to take readers behind the scenes of the world's biggest news stories via "highly curated editions," which feature breaking news, political coverage and analysis.
The first edition of the Post on Snapchat features a Q&A with Kellyanne Conway and a feature on President Trump's controversial travel ban.
150 million people around the world use Snapchat on a daily basis, and over 60 million of those are in the US and Canada. In comparison to Facebook and Twitter the platform reaches a largely millennial audience with Nielsen estimating that 41% of all 18 to 34 year-olds in the US check it every day.
Just last week, the New York Times announced plans to land on Discover in the coming months saying it was seeing a growing appetite among younger audiences "smart, visual digital journalism" and that Snapchat was the "ideal place" to reach these readers.
Snapchat filed for a $3bn IPO a few weeks ago, publishing unseen details around its growth and strategy for the first time ever.