Sonos echoes Apple’s seminal 1984 ad during the Grammys
American audio electronics company Sonos is informing the public how to break household silence in a homage to one of the most iconic ads of all time.
The company paid homage to Apple’s ‘1984’ Mac ad that aired during the Super Bowl, with its own video that debuted during the The Grammys (12 February).
After a minute of tense silence interspersed with Hans Zimmer-eqsue horns, Apple’s memorable hammer toss is replaced with one of the company’s speakers being lobbed through a window kicking off the score, Thin Lizzy’s ‘Jailbreak’.
The themes of loneliness and silence will no doubt resonate over the Valentine’s Day period – for some, adding another dimension to the work.
The campaign, called ‘Wake Up The Silent Home’ comes from Anomaly New York, was directed by Radical Media’s Derek Cianfrance with composite and VFX work from MPC New York.
Watch the Apple ad below.