Sears and Kmart drop Trump products

Kmart and Sears drop Trump Home products from online stores

Fortune has reported that both Sears and Kmart have removed 31 Trump Home items from their online products, choosing instead to focus on more profitable home line items.

Neither of the stores carried Trump Home products in their stores, and only featured them online. Kmart is a wholly owned subsidiary of Sears Holdings.

"As part of the company's initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items," spokesperson Brian Hanover said in a statement as part of the story.

"Amid that streamlining effort, 31 Trump Home items were among the items removed online this week."

The Trump Home collection includes furniture, lighting, bedding and mirrors, much like the collections that adorn Trump hotels.

Brand Trump definitely isn’t seeing a presidential bump. Ivanka Trump’s apparel was recently dropped by Nordstrom, which caused a Twitter storm of President Trump’s making.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.