Media Netflix Programmatic

Netflix needs more content than ever to feed its worldwide growth


By Laurie Fullerton | Freelance Writer

February 13, 2017 | 2 min read

With the rising global success of its platform, the streaming service Netflix aims to deliver the biggest and most diverse slate in Netflix history - with more than 1,000 hours of new series, films, stand-up specials, documentaries and more for members around the world, the company announced.

"We aren't in the business of creating 'one size fits all' programming, or building slates to fill a finite number of hours of a programming grid," said Ted Sarandos, chief content officer at Netflix. "We're catering to a dynamic world full of people with different tastes - and as a result, no two Netflix experiences are alike - we want to have something for everyone to enjoy."

Netflix's goal is to create an experience that consistently presents the right content to the right member at the right time. Over time, the service has improved its algorithms and developed a global recommendation system, delivering an even more personalized experience that helps members easily find a diverse set of movies, TV shows and more that they otherwise may not have been able to discover.

"The beautiful thing about the internet is that it has ushered in a new era of television centered on delivering the best possible experience to millions of people around the world -- with the singular goal of connecting people with stories they'll love," said Todd Yellin, vice president of product. "Human beings have incredibly diverse and unique tastes -- each person is more than the demographic group they belong to.

"At Netflix, we not only have a catalogue that meets the needs of these tastes and moods, but we use our technology to ensure we surface the right story to the right person at the right moment."

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