Jaguar Land Rover’s InMotion arm launches accelerator for mobility and smart transportation startups

Jaguar Land Rover launch startup accelerator

Jaguar Land Rover’s innovation arm InMotion is launching an accelerator to find the next generation of mobility and smart transportation startups.

InMotion launched last year as an independent company funded by the Jaguar Land Rover brand. It is charged with building mobility apps and services – the carmaker’s answer to fostering innovation internally.

Now the auto brand is looking to collaborate with startups to speed this process along. The InMotion Accelerator programme will run across a six month period. It will offer funding to between 10 and 15 early-stage startups per year.

The programme is targeting companies offering mobility products and services, such as navigation or ride-sharing startups, as well as those companies that provide the tech and supply chain elements such as fintech products or software platforms.

The accelerator scheme will offer startups custom funding packages in exchange for equity. The pre-seed investment has no pre-prescribed terms, the company said. Instead it will tailor the amount of funding it offers on a case-by-case basis, according to the needs of each venture.

The startups will also have access to office space, support from InMotion's in-house designers, technologists and development teams, masterclasses and access to Jaguar Land Rover’s network of industry partners and investors.

Applications are open globally. The first programme will be based in London, and will start in April.

In a statement to TechCrunch, James Nettleton, head of accelerator at InMotion Ventures, said: “New technologies and consumer needs are transforming the way we move. This rapid change creates a unique opportunity for startups to build hugely valuable businesses, and we’ve designed a programme to help them do just that.”

Sebastian Peck, managing director at InMotion Ventures, added: “We’re looking to match world class mobility and transportation startups to our dedicated team of entrepreneurs, designers and technologists – all experts in mobility and eager to work tirelessly to support growth.”

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