The Super Bowl had plenty of memorable moments, both on and off the field, including some commercial gems. GoDaddy used its $3m to show a personified internet – a guy who basically lives and breathes internet memes and trends, like taking a shower with an ice bucket challenge and living with cats on Roombas.
The ad in its 30-second form, however, hid plenty of fun stuff that may not have been visible to the football-watching eye at the time it aired. So, GoDaddy has released a longer version, a la pop-up video, where we get to see all the nuggets of fun in each shot.
The over 70-plus Easter eggs feature gems like the guy’s Online University pennant, his web-centric tattoos (including not-so-subtle GoDaddy ankle ink), binary boxer shorts, pixilated compressed family photos and an emoji mug.
The pop-up video can be viewed here.