Ad of the Day: Two refugees, generations apart, tell their story in new Unicef film
Unicef has released a new film presenting the parallel stories of a young Syrian refugee and a World War II child refugee in a stark illustration of the challenges that refugee children continue to face.
The two-minute film, created by 180 Amsterdam, switches between the stories of Ahmed, 12, from Damascus in Syria, and Harry, 92, from Berlin, Germany.
During the film, the two tell their individual stories of being forced to flee their homes and their journeys in search of safety. Despite being separated by over 70 years, the two stories contain many similarities, and the film interposes footage of Syrian refugees with historical footage from World War II.
“The needs of refugees have never been greater. Now, more than ever, they need our support. We hope that this video will serve as a reminder that behind the headlines are the stories of individual children. Not refugees, not migrants, but children, whose only dream is safety, and the chance of a brighter future” said Unicef director Paloma Escudero.
Creative Agency: 180 Amsterdam
President & Chief Creative Officer: Al Moseley
Executive Creative Directors: Dan Treichel & Dave Canning
Creative Director: Hannah Smit
Art Director: Rachel Kennedy
Production Company: Smuggler
Director: Joshua Neale
Editorial Company: Trim London
Editor: Paul Hardcastle
Stock Footage c/o: Getty Images
Music: Jon Hopkins, Domino Records
Sound company: Wave Amsterdam
Post Production: MPC London