The Lad Bible loses creative director Ian Moore ahead of recruitment drive

The Lad Bible loses creative director Ian Moore

The Lad Bible’s creative director Ian Moore, who was poached from Vice in 2015, is leaving the brand at the end of the month - the latest in a string of senior departures at the online publisher.

Moore, who will be moving back to Denmark at the end of March to pursue a new project, announced his departure on LinkedIn.

“Been a whirlwind, amazing 16 months with the company where we've achieved some absolutely amazing things and I've made some great friends. Can't wait to see what Solly, Gaz and the ever-expanding team get up to this year. Can only be big. Get involved, there are tons of jobs going and it's, without a doubt the most exciting place to be in media,” he wrote.

His departure comes just weeks after the publisher announced that it was on a recruitment drive to find 40 new employees in the UK ahead of plans for “global expansion” next year.

Moore was formerly deputy managing editor for Vice.com, where he managed the editorial and video output across 20 Vice Media businesses, having previously served as editor-in-chief of Vice Denmark.

His hire marked a turning point in the Lad Bible’s investment in more serious, Vice-like hard-hitting content. Vice is often the “first port of call” the publisher looks to benchmark off, according to Lad Bible’s head of sales Jonathan Kitchen, who last year said the publisher's decision to invest in 16 year olds was inspired by Shane Smith’s similar moves.

However, the publisher’s move to overhaul its brand and redefine what ‘lad’ means in recent years has not been enough to convince much of the senior team to stay.

Commercial director James Wigley left in August to join prime competitor Joe Media. Head of agency sales Lee Mabey left in March to be head of digital at Hearst.

In October the publisher lost its marketing director Mimi Turner, who later resurfaced at Vice as senior vice president of strategy. At the time the Lad Bible said it did intend to replace her role.

Most recently, its chief operating officer Adam Clyne left in December after just six months in the role. The role was made defunct following his exit, chief executive and founder Solly Solomou announced.

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