Procter & Gamble said its detergent brand Tide is bringing mobile relief via its Loads of Hope program to residents of Southeast Louisiana impacted by recent tornados.
According to a press release, the Tide Loads of Hope mobile laundry truck and a P&G mobile disaster response unit have been sent to help individuals and first responders in need of personal care items, cleaning products and laundry services.
The Tide Loads of Hope mobile laundry vehicle, which the brand said is powered by humanitarian aid and disaster relief organization Matthew 25 Ministries, will begin laundry services on Friday, February 10. That includes free full-service laundry to residents, who can bring up to two loads of clothes per household to be washed, dried and folded. The mobile laundry vehicle can do up to 100 loads per day.
The Tide Loads of Hope mobile laundry unit, which includes 12 high-efficiency Whirlpool Duet washers and dryers, will be located at the Home Depot at 12300 I-10 Service Road, New Orleans, LA 70128.
In addition, a mobile disaster response unit will be distributing P&G products to residents free of charge, including Always feminine hygiene pads, Crest toothpaste, Head & Shoulders shampoo, Ivory soap, Gillette razor and shaving products, Old Spice body wash, Oral-B toothbrushes, Pampers diapers, Pantene shampoo and conditioner, Secret deodorant and Venus razors.
P&G launched Tide Loads of Hope in 2005 to provide laundry services to families affected by Hurricane Katrina. Since then, P&G said Tide Loads of Hope has washed more than 60,000 loads of laundry for more than 45,000 families.
The company said consumers can support Tide Loads of Hope by purchasing a t-shirt or by donating directly at the Tide Loads of Hope website. P&G said $4 from the sale of each $20 shirt goes toward helping families affected by disasters.