Social media agency Immediate Future has promoted Colin Jacobs to the post of managing director, following his two years as client services director at the company.
Jacobs is charged with establishing a strong management structure, a robust culture of learning, and attracting and retaining the best talent. Plans include an even greater focus on learning and development within the agency and Jacobs will lead the IF Academy training programme alongside launching a uniquely tailored annual staff conference.
Katy Howell, chief executive at Immediate Future, said: “The agency is in rapid growth, fuelled by recent flagship client retainer wins from Fujitsu, HSBC NOW and lastminute.com. CJ’s contribution to our success over the last two years, coupled with his commercial acumen and team leadership, make him the perfect fit to lead us into our next phase of growth.”
Colin Jacobs said of his appointment: “Immediate Future’s unrivaled reputation as the industry defining social media agency is second to none, giving me the opportunity to build on strong foundations and create a world-class agency.
“Marketers are crying out for stellar social media marketing. From the right creative to paid social that is optimised to deliver results, it is the expertise at Immediate Future that will ensure we continue to make the most of the rapid growth and increasing maturity in our sector. It’s my plan to accelerate our success and grow our talent - reminding brands that specialist agencies like ours can deliver a seismic shift in marketing performance.”
With 12 years’ social media experience, Immediate Future’s clients also include Interflora, BBC, Diageo Global, Sony Music and Ubisoft.