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Digital Transformation Apple Tim Cook

Apple boss Tim Cook professes optimism in Brexit UK


By John Glenday | Reporter

February 10, 2017 | 2 min read

Apple chief Tim Cook has brushed aside business concerns about the economic impact of leaving the European Union by expressing optimism in the United Kingdom post-Brexit.

Cook’s sanguine views were expressed during a one-to-one with prime minister Theresa May at Downing Street where the pair discussed the technology giant's investment plans for Battersea Power Station, where it plans to establish its new British HQ.

Apple announced in November last year that it would bring together 1,400 staff currently spread around eight sites across the capital after leasing 471,000sq/ft of office space within a former boiler house at the Grade II* listed landmark.

Apple is the latest in a series of American tech titans to commit to Britain following the exit vote, with Snapchat, Google and Facebook all alighting on London for their European base -although it won’t collect the keys to its new campus until 2020.

Ironically, developers behind the £9bn power plant revamp have moved to ban ‘big brands’ from their development to engender an ‘artisnal’ environment.

Digital Transformation Apple Tim Cook

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