Transport for London unveils 'Master Improvements' campaign to keep commuters in the loop

Transport for London unveils 'Master Improvements' campaign to keep commuters in the loop / TfL

Transport for London (TfL) has today unveiled its first major campaign following the appointment of VCCP as its creative agency.

The transport body has unveiled a series of graphic posters that aim to inform commuters in the capital of ongoing improvements that TfL is making to the city's transport network.

From the Night Tube to step-free-stations, the illustrations were penned by local artists and seek to bring to life the changes happening across London bus and train system.

The creative comprises six executions which will run across the capital in several poster sites throughout the TfL network, further posters will be unveiled in the coming months.

"It's exciting for our first major campaign for TfL to be out there in the world," said VCCP’s deputy executive creative director Matt Lever.

"The brand's graphic, iconic legacy is indisputable. Hopefully these ads will inform TfL's customers in a similarly charming and modern way."

In 2016 TfL appointed several new agencies and media partners to its roster including Exterion Media which won the coveted £1bn digital screen contract.

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