OneTrace is bringing the technology so many golfers experience on TV to life through the launch of their innovative tracking app, produced by mobile agency Nimbletank, in collaboration with OneFairway Ltd, helping golfers become better golfers.
The app helps golfers practice and perfect their swing by using the slow-motion features of the iPhone 6 to trace the ball, visualize shots, and analyse their movements. By showing head, body and club movement and creates composite HD imagery that is completely unique to the market. The app brings ProTracer graphics and feedback to golfers own shots – imagery that all golfers know from TV, to their mobiles.
Nimbletank worked in collaboration with OneFairway Ltd to create a prototype. The app was tested on the course with amateur and professional golfers, at all times of the day, in various weather scenarios, both genders, left and right handers, all types of clubs across driving ranges and on golf courses. The experience is perfected by the use of robot navigation, which is originally used to detect unexploded landmines via UAV and here it is used to trace a golf ball.
David Skerrett, managing partner at Nimbletank, discusses how more sports brands should be engaging more with tech and embracing its power to engage audiences further: “Technology represents a huge opportunity to connect with sports people both when playing but perhaps more importantly when they are not. The success of many sports is now dependent on the presence and opportunities they place and share online and through apps. Whether that be to drive interaction with your local club, organise your next game or to catch up on news and articles that interest, technology holds the key to enhancing and improving all touch points.”
David Dean, chief executive officer of OneFairway predicts this year will be a high water mark for sporting innovation and is looking forward to seeing, “a rise in real time, location based advertising that uses big data to perfect the timing and placement of relevant and wanted marketing in ways we haven't seen yet. This harmony of media, message, plus the context new media opportunities present to brands will ultimately add value to consumer’s lives and make advertising less noisy and more useful – the holy grail.”
Chris Minas, founder and chief executive officer at Nimbletank adds, “It’s the ‘quantified self’ movement. We already can measure so many things about our life and our body. We believe this increasingly rich data from the abundance of sensors around us (not just wearables) can let people make more informed decisions through data and make a meaningful difference to both society and human longevity. Ultimately this can drive a happier and healthier life. I predict we will see new services that are voice driven, mobile, conversational, mixed reality and experiential launch to help unlock sports performance in almost unthinkable ways.”
The app is available on the Apple App Store here, the first of its kind to innovate golfing experiences.
Nimbletank is a full service digital and mobile agency, working with clients such as Santander, BBC and Kobalt. In 2016, the agency was awarded Mobile Agency of the Year at The Drum Network Awards.