Netflix hopes to convert bingewatchers into bingebuyers in merchandising marketing push
Video streaming company Netflix is looking to diversify its income beyond its subscription-based model with a move into merchandising recognising that many loved franchise call the service home.
Kevin Spacey in House of Cards
To reinforce its ambition, the company is on the hunt for an exec to oversee the sale of Netflix branded merchandise, revealed by a job listing for ‘Senior Manager, Licensing, Merchandising and Promotion' in Beverly Hills, California.
The company is hoping for an individual capable of “amplifying fervor around key titles by developing new channels for consumers and communities to interact with Netflix”.
It highlights the sale of merchandise as more of a marketing activation that can “help promote our titles so they become part of the zeitgeist for longer periods of time”.
Those chasing the position will have control of the licensing across books, comics, gaming toys, collectibles, soundtrack and apparel.
It appears the space is about to get busier, Netflix has made a move into gaming with a Castlevania TV show in addition to making its own drive into merchandising, meanwhile games company Activision Blizzard is moving into merchandising and TV, snapping up former Disney and Mattel exec Tim Kilpin. Furthermore, it claims it can create content that lives up to HBO’s Westworld.