ITV has tapped into content agency Somethin’ Else to develop social media content for the next season of Saturday Night Takeaway.
The team will work alongside ITV’s in-house team, building upon the work the two sides brought to the table for the latest season of I’m a Celebrity Get Me Out of Here.
Somethin’ Else’s team will be embedded with ITV during the full production process.
Chris Younie, senior entertainment producer at ITV, said: “Somethin’ Else have already shown with the work they’ve done with ITV that they understand how to support a show and reach audiences online. They presented strong ideas for what this might mean for Saturday Night Takeaway and we’re excited to get cracking.”
Steve Ackerman, managing director, Somethin’ Else, added: “This is our second significant project with ITV and we’re excited about the possibilities of how one of the UKs biggest Saturday night shows can extend on social media platforms.”