Advertising Future of TV News

Hulu and Amazon make the biggest push OTT advertising as February begins


By Natan Edelsburg | SVP

February 9, 2017 | 3 min read

Found Remote's partnership with MediaRadar, a leading ad-sales intelligence platform, looks at how the major OTT platforms are diversifying their marketing efforts.

MediaRadar chart for Found Remote

MediaRadar chart for Found Remote

For the beginning of February, Hulu and Amazon were in the lead. Here's the chart and full insights.



  • Advertising is down across the board, with Go90 and SeeSo not advertising at all, and MotorTrend On Demand only advertising one show on one network.
  • Hulu and Amazon, made the biggest push in terms of TV advertising running on 25 and 22 networks respectively. Comparing the number of unique digital video ads these providers ran is an entirely different story, as Amazon had 67 different and Hulu had just one.
  • Amazon also ran on the most websites, at 56 with Netflix coming in second at 38. These rankings hold true for number of shows advertised as well, with Amazon at 18 and Netflix at 11.
  • Amazon Studios broke new ground this award season with its production, Manchester by the Sea being nominated for six Oscars. Netflix has been nominated 5 times, all in the documentary category.
  • The one show Motor Trend promoted was Race of Champions, AOL promoted only its original series, Connected, and Carbon TV advertised American Harvest and Growing Deer exclusively.r exclusively.

MediaRadar revolutionizes the way ad sales teams do business. This innovative SaaS tool streamlines communication, delivers advanced analytics and quickly identifies new business opportunities. Through a customized intuitive dashboard, clients easily view analytics and actionable advertising insights for over 2.6 million brands. Instantly receive insights that combine TV and print with digital analysis, including new ad formats like online video, mobile, and native. MediaRadar can also pinpoint new business and determine revenue potential. It also helps sales reps plan their pipeline and prioritize the most important points to pitch. This amazing service eliminates the guesswork, so ad execs can focus their time pitching. MediaRadar is a cross-platform solution that is constantly innovating with the ad tech landscape. No longer is it necessary to piece together information from multiple tech products to build a pitch; ad teams can get all their information with ONE tool.

You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newsletter.

Advertising Future of TV News

More from Advertising

View all


Industry insights

View all
Add your own content +