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14 - 18 June

How Home Depot is building consumer love with the help of data

Ken Hein

US editor

Shavonne M Clark

senior manager of marketing

Gyro appoints Kash Sree as its NY Group creative director

Global B2B creative agency Gyro, has appointed Kash Sree as group creative director for its New York office.

Sree has worked at many of the top agencies including SS&K, where he was chief creative officer. While at SS&K he was responsible for the total creative output for Chevy, Kraft, Pfizer, and Subway.

Sree also held executive creative director roles at Perreira & O’Dell and JWT, in addition to vital roles at BBH New York, Leo Burnett Chicago, and Wieden+Kennedy. Over the course of his career, Sree worked on and turned around huge global accounts including Vaseline Healthcare, DeBeers, Axe, British Airways, Kleenex, and Nintendo, to name a few.

While at Wieden+Kennedy, Sree helped create some of the agency’s most iconic work for Nike, including the Tiger Woods “Hackeysack” spot, which quickly became a global hit. He also picked up a Cannes Grand Prix and an Emmy for his work on the Nike “Play” and “Move” campaigns.

Prior to taking on the full-time role at gyro, Sree freelanced for the agency since May 2016 where he was responsible for the work the agency created for Hewlett Packard Enterprise and Hiscox USA.

“As a builder of brands and client relationships, Kash is a welcome addition to our already amazing team,” said gyro New York managing director Wendy Lurrie. “Having worked all across the globe on four continents and one sub-continent, Kash brings a unique perspective and a powerful contribution in our incessant drive for fresh thinking and human relevance that will open up tremendous opportunities for our clients.”

Vito Zarrillo, executive creative director of gyro New York, said: “Brilliant, humanly relevant creativity has always been the mission of gyro. Kash is an influential and innovative thinker who has a long history of not only creating some of our industry’s most well-known campaigns, but also inspires others to previously unknown levels of creativity. We are thrilled to have him join us.”

Sree said: “gyro has always been at the vanguard of business-to-business and human relevance. The agency is in a unique position to lead the way creatively and innovatively in this space. The opportunities are endless and I look forward to the challenges ahead with a talented team of individuals.”