FCB has announced that Fred Levron will be joining the agency as its first-ever worldwide creative partner.
His appointment comes nearly a year after FCB won global creative duties for Clorox’s cleaning brands. In this newly created role, Levron will be tasked with partnering with FCB management teams around the world to help them deliver “best-in-class creative” for their clients. He will report to global chief creative officer Susan Credle.
Levron officially joined FCB at the end of January but has been working with the agency on a project basis in the US for several months now. In August, he left his role as executive creative director at CAA, where he worked with brands including Cadillac and Canada Goose. Before joining CAA, he spent more than 10 years at Ogilvy & Mather in Paris.
“At FCB, we are committed to our ambition of creating ‘Never Finished’ ideas for big brands,” said Credle in a statement. “Not only does this require more than our fair share of amazing talent, but we also have to scale that talent. Putting Fred in this new role is a big step towards that goal. There are very few people I have met who are uniquely qualified for this position. It requires strategic prowess, a strong sense of self, the ability to assimilate into different cultures around the world and, above all else, a very high creative standard that our agencies and clients will value. That’s Fred.”
His hire comes on the heels of another global appointment at FCB. Last month, Brandon Cooke left his role as McGarryBowen's global chief marketing officer to join FCB as head of communications.