After Trump tweets, Nordstrom says its Ivanka decision has nothing to do with politics

Nordstrom has decided to stop selling Ivanka Trump products, inspiring a tweet from the President of the United States.

President Donald Trump is at it again, tweeting that his daughter, Ivanka, was treated unfairly by Nordstrom after the department store reportedly dropped Ivanka’s line of clothing and shoes.

In a search for Ivanka Trump’s products on the Nordstrom site on Wednesday, three shoes remain as “new markdowns.”

A Nordstrom rep said the decision was based on performance.

“Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now,” the rep added. “We've had a great relationship with the Ivanka Trump team. We’ve had open conversations with them over the past year to share what we've seen and Ivanka was personally informed of our decision in early January.”

Shannon Coulter, co-founder of the #GrabYourWallet boycott, which encourages consumers to stop buying products with ties to Trump, attributed Nordstrom’s action to its own movement.

And Press Secretary Sean Spicer reportedly called Nordstrom’s decision “a direct attack on [Trump’s] policies and [Ivanka’s] name.”

According to the Washington Post, however, Nordstrom is not alone as additional department stores like Nieman Marcus and Belk have also stopped selling Ivanka Trump products.

It’s also not the first time Trump has used Twitter to voice his opinion on business matters, most recently calling out brands like Boeing, Lockheed Martin, L.L. Bean and Vanity Fair.

And it's likely not the last, either. The New York Times reported that retailer TJ Maxx sent a memo to stores last week, instructing employees to throw out any signage promoting Ivanka Trump merchandise and to mix existing product in to racks of other products.

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