Vibrant claims “love is elusive for many media execs” and as a result, it is looking to pair up some of the UK’s top media folk, using an intensive survey that asks questions like “distinguishing feature”, supplemented with vital character assessment with questions asking for their views on topics including ‘Brexit?’ and ‘Donald Trump?’.
The firm says that the most compatible couples (based on the assertion that they should actually share the same interests and occupation) will get a free date in the restaurant used in the show, offering a legitimate First Dates experience.
It marks a return for the campaign, with Helen Mussard, Vibrant vice-president of global marketing, claiming 2016’s First Dates “achieved a significant click between the couples on fifty percent of the dates we arranged”.
“That’s a click rate that rivals the performance of our digital ads. We put a lot of work into researching each dater to ensure a high likelihood of compatibility on the dates.
“The words used by media executives to describe their colleagues are both fun and very touching, so it encourages us to take special care to pair people with the right person. It also helps that all the participants are open to new possibilities and genuinely interested in building a relationship with someone special.”