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US Creative Work of the Week: Wendy’s makes fun of fictional rival Othr-Guyz in first Super Bowl spot


By Minda Smiley | Reporter

February 8, 2017 | 2 min read

Unlike many of its counterparts, Wendy’s Super Bowl ad didn’t star any celebrities or make a political statement. Instead, the fast food chain used its 30-second game day slot to make fun of its fictional rival Othr-Guyz, which is apparently a purveyor of frozen beef patties.

Wendy's Super Bowl ad

Wendy's aired its first-ever Super Bowl spot this year

In the ad, a hapless Other-Guyz employee is seen defrosting a giant pile of frozen beef patties with a hairdryer while Foreigner’s “Cold as Ice” plays.

The ad - which plugs Wendy’s “fresh, never-frozen” beef - directs viewers to, where they can find out more about Othr-Guyz’s “freezy diskz” patties (which apparently double as paperweights, coasters and hockey pucks).

Created by VML, the spot has been voted by readers as US Creative Work of the Week.

According to Wendy's, the idea for the campaign stemmed from research that showed that "7 out of 10 consumers don’t believe Wendy’s serves fresh beef.” Earlier this year, Wendy’s made headlines for its clever Twitter responses to a critic who made fun of the brand’s longtime “fresh, never-frozen” slogan.

Wendy's: Cold Storage by VML

By Wendy's

Overall Rating 5/5

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Advertising Us Creative Work of the Week VML

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