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Think Jam and Intermission Film form equity partnership to evolve entertainment-marketing industry


By Jessica Davis, Consultant Journalist

February 8, 2017 | 3 min read

Entertainment-marketing agency, Think Jam – who has delivered digital advertising for Netflix’s ‘The Crown’, publicity and social for Warner Bros. DC Universe franchise, and social channel management for Lionsgate's ‘LA LA Land' – has launched a new business partnership with Intermission, the video production company responsible for the creative direction and production of AV content in ‘Lady Macbeth’, ‘Amy’ and ‘45 Years’.

The companies plan to enable expansion and enhance content services to clients, marking the exciting launch of a new entertainment-marketing powerhouse, and will take an equity share in each other’s business.

In a meeting of like minds, Think Jam’s founder and chief executive, Daniel Robey, and Intermission’s company director, Sam Cryer, have a shared vision for the future of entertainment marketing and strive to provide an all-encompassing solution to offer fully integrated marketing services to clients, driving best in class content creation and innovation.

The businesses will initially be aligned through the UK entertainment landscape, with rapid expansion plans underway for the US. The two businesses will continue to operate independently, with Robey being appointed to the board of intermission and Cryer joining the executive management board of Think Jam.

Daniel Robey said of the partnership: “Video content is, and has always been, at the centre of marketing engagement. With audience platforms constantly developing to support a greater range of quality video content, there is a rapid need to create advanced solutions to produce smart and effective AV. I am enormously excited about this new business venture with Sam, it is so important for me to align Think Jam with a like minded business which is creative, innovative and continuously pushes boundaries in its field.”

Sam Cryer commented: “Intermission has always aimed to be, and work with, the best. We’re therefore extremely excited at the prospect of partnering with them, allowing us to extend the services we can collectively offer clients with full confidence that everyone is working at the forefront of their field to deliver world-class campaigns. We look forward to building on this opportunity with Dan Robey and his team, and continuing to find the most innovative and imaginative ways to market outstanding films."

Think Jam’s managing director, Daniel Noy, will oversee the new operation on behalf of the two companies.

Think Jam is an entertainment marketing agency based in London.


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