Digital Transformation

The Grand Tour takes the top spot as most popular digital series in the US

By Natan Edelsburg | SVP

February 8, 2017 | 3 min read

Amazon's The Grand Tour is in the top spot. Here are the full insights from Parrot Analytics.

For 26 January, 2017 –1 Feburary, 2017 - Top 5 Digital Original Series in the US and Average Demand Expressions™:

  1. The Grand Tour, Amazon Video: 13,394,727
  2. Lemony Snicket's A Series Of Unfortunate Events, Netflix: 12,864,954
  3. Stranger Things, Netflix: 11,876,308
  4. The Man In The High Castle, Amazon Video: 10,565,885
  5. The OA, Netflix: 9,133,230

Insights from Parrot:

Top Digital Originals from Parrot Analytics

Top Digital Originals from Parrot Analytics

Amazon’s The Grand Tour roars back to the top of the digital original series chart in the United States as it is still airing new episodes weekly, followed by Netflix’s Lemony Snicket's A Series Of Unfortunate Events with a 4% difference in terms of demand. Stranger Things fell in the rankings but still had 12% more demand than Amazon's Man in the High Castle; we expect once season two of Stranger Things launches – demand will increase. Netflix’s The OA round out the top original series in the US.

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. For more insights visit

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