Oliver taps former R/GA group creative director Andrew Ferguson for ECD role
Oliver has hired former R/GA group creative director Andrew Ferguson to take on the role as executive creative director for a selection of accounts.
Oliver's new exectutive creative director Andrew Ferguson and Brian Cooper, chief creative officer for Oliver Group UK
Ferguson previously spent just under two years at R/GA as group creative director following seven months as freelance creative director for the company. He is recognised for his work on Facebook’s chatbot ‘Little Brush, Big Brush’ campaign with Unilever-owned oral care brand Signal Pepsodent.
In his new role, Ferguson will lead the global creative for his clients with a future-focused approach while reporting directly to chief creative officer for Oliver Group UK, Brian Cooper.
“Not only does he have the ability to think really big, he’s also a very modern thinker,” Cooper explained. “In order to provide creative solutions that harness and make the most out of technology, it’s vital to have creative talent that not only has creative prowess, but a good grasp on data and the digital world more broadly.”
With over 18 years experience in the industry, Ferguson bolsters a CV with the likes of Ogilvy, AKQA and Tribal DDB as well as award winning campaigns like Phillip’s Carousel ad and Nike Grid.
Talking about his new role, Ferguson notes the potential he felt from his first meeting saying: “I was struck by their humility and fierce ambition. I’m looking forward to getting stuck in.”
In the last two months Oliver has expanded it’s services as it now offers all campaign media planning based on real-time data insights.