How Airbnb won Meaningful Brand of the Year at The Drum Marketing Awards
It’s awards night. The work yours is up against has just been announced and yours is miles better. Engagement? Check. Execution? Flawless. ROI? Off the scale. Award? In the bag.
Only the campaign you’ve poured your heart and soul into doesn’t take the prize. Worse still is that it’s gone to a campaign you’ve never even heard of. Sound familiar?
We spoke to a previous winner of The Drum Marketing Awards, Airbnb, about being awarded Meaningful Brand of the Year 2016. What made them stand out and what tips could they offer?
Clarke said: "We involve our community in everything we do, whether this is a campaign, being the face of the campaign, whether that’s research about a campaign, or checking in on how we’re doing. Everyone that works here believes in creating a world where we can all belong anywhere.
"Winning has been a validation that we are actually achieving what we set out to, which is to be mission led, and to be recognised in the industry as a leading superbrand that puts the community first. The Marketing Awards recognises the best in the industry, and it gives us the chance to be inspired enough to bring the industry forward together."
The Drum Marketing Awards 2017 are now open for entry. To make sure you are in the running for one of the industry's most sought after accolades find out more here. How will you celebrate?