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Beats By Dre Apple Marketing

Apple promises delayed Beats X wireless earbuds by Friday

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By John Glenday, Reporter

February 8, 2017 | 2 min read

Apple has promised audiophiles that they’ll be able to get their ears on its latest Beats X wireless earbuds as early as this Friday following delays in bringing the branded earphones to market.

A global launch this 10 February comes as Apple retail stores begin receiving shipments of the anticipated ‘neckbuds’ which come with a built-in W1 chip to allow seamless pairing with nearby iOS devices and Macs.

Music fans who haven’t bought into the Apple ecosystem are also in luck however as the coveted earphones will also play ball with non-Apple gear such as Android smartphones.

To save on fiddly bits the magnetic earbuds will cling to each other when not in use and a carry case is included within the box.

Apple boasts that the neckbuds are tangle free thanks to a custom ‘Flex-Form’ cable with a battery life of up to eight hours and two hours of listening time when plugged in for a mere 5 minutes – although, sadly, they won’t be sweat proof unlike the Powerbeats line-up.

Beats X will retail for $149.95 and comes in a choice of white and black or grey and blue colour options.

Apple completed its $3bn acquisition of Beats Music in may 2014.

Beats By Dre Apple Marketing

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