Amazon Fire TV chief jumps ship to Apple TV

Amazon Fire TV chief jumps ship to Apple TV

Apple has poached the former head of Amazon Fire TV to head-up its own Apple TV business as it ramps up its involvement in the sector.

Timothy Twerdahl has joined Apple in a product-focused role as vice president, taking over the reins of the Apple TV business from Pete Distad who moves on to focus on striking new content deals.

Twerdahl’s four-year stint at Amazon saw him oversee the launch of its Fire TV products having previously spent time with Netflix and smartwatch start-up WIMM Labs.

Apple TV has barely changed since launching in 2015 although the diminutive black box does now boast a new TV app and single sign-on functionality in tvOS 10 having previously struggled to gain traction from content providers.

An accompanying TV app store has been steadily acquiring content including digital media satire brand Crackedand Tinder.

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