Coco De Mer has recruited Pamela Anderson to promote its message of taking back Valentine’s Day.
Promoting an anti-Valentine’s message by turning traditional values and habits on their head, the spot looks to empower women to seize control of 14 February.
Created by Rankin’s creative-led production agency The Full Service, the work follows the ‘X’ campaign he created for the brand back in 2015 with Walter Campbell and TBWA and sees Anderson preparing for what looks like a typical Valentine’s evening – but with a twist.
‘Take your breath away’ is the first film for Coco De Mer to star Anderson as its global brand ambassador who will be working with the brand going forward.
Coco De Mer: Take your breath away by The Full ServiceAdded 08 February 2017
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