With the market for children's programming heating up, Netflix released in January a new series (well, a revival), 'One Day at a Time,' and debited the second season of the popular 'Voltron: Legendary Defender.' The latter drove a 13 percent share of children's viewership on the platform in January.
Insights below via Jumpshot:
Lions Reunite: Season 2 of Voltron: Legendary Defender debuted on Netflix on January 20, which pushed the series as the third most watched kids show in January, driving a 13% share.
A Sitcom Revival: The new Netflix original series, 'One Day at a Time,' debuted on Netflix on January 6. Based on the 1970s TV show, the series now features a Cuban American family. The series drove an 8% share in January.
Hope Reborn?: Raising Hope made the top 10 list of kids TV shows this month, though the last season of the series debuted on Netflix back in October 2014. The show drove an 5% share in January.
Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160-billion monthly actions from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.