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Telegraph appoints Dora Michail as digital MD to handle relations with Facebook, Google and Apple

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By John McCarthy | Opinion editor

February 7, 2017 | 2 min read

The Telegraph Media Group has created a new senior role acknowledging the importance of digital platforms to publishers’ business models.

Telegraph Media Group

Telegraph Media Group

Dora Michail, formerly senior director, audience and programmatic solutions for Yahoo EMEA, joins the ranks in the new role of managing director of digital.

She is tasked with ensuring the Telegraph maintains business relations with digital distributors such as Facebook, Google and Apple, in addition to overseeing ad tech and trading desk relationships.

Further to this, she’ll look to build upon the Telegraph’s programmatic advertising capabilities.

She reports to TMG’s chief operating officer Nick Hugh who said of the appointment: “She will help us stay ahead of the commercial strategic developments in the world of digital, and will ensure we keep producing the best commercial solutions, products and partnerships whilst also leading the charge building new enhancements and distribution in key areas of our business. We’re delighted to welcome her to the team.”

Michail added: “The Telegraph is a well-respected, trusted and quality brand, with a great team already leading the industry when it comes to commercial digital innovations.

“I’m really looking forward to joining and to build further on the great success that TMG has already achieved."

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