Second annual Tribeca X Award announces jury panel and submission deadline
The Tribeca X Award, part of the Tribeca Film Festival, is entering its second year of recognizing the best branded storytelling work of the past year, and the jury members have been announced.
The 2017 Tribeca X Award’s jury is comprised of industry leaders and influencers.
- Joanna Coles, chief creative officer, Hearst
- Jae Goodman, chief creative officer and co-head of marketing, CAA
- Tim Heidecker and Eric Wareheim, comedy duo and co-founders of JASH
- Jenna Lyons, President and creative director of J.Crew
- Eli Pariser, CEO, Upworthy
The jury represents a diverse base, one well versed in the art and craft of storytelling.
The award has announced the deadline for submissions as well, giving prospective entrants until February 15 to submit.
The Tribeca Film Festival, presented by AT&T and The Atlantic, have joined forces on the Tribeca X Award, giving a platform to empower today’s finest artistic voices.
The X Award was launched last year to honor the most dynamic and authentic story-driven work from artist-brand collaborations. The competition highlights scripted and documentary work for film, TV, digital, social, and VR/AR, in both feature and short length, that were funded with support of a brand working with artists or filmmakers. The Atlantic, and its creative marketing group Atlantic Re:think, known for producing high-impact sponsor content, will showcase all entries in a special section on TheAtlantic.com, bringing them to the attention of the publication’s broad audience.
“As the erosion of traditional ad formats necessitates more creative expression, brands and artists are telling stories that break with convention in both style and message,” said Andrew Essex, CEO of Tribeca Enterprises. “We’re proud to be the only film festival that honors the best work from these collaborations and bring them to the same stage as filmmakers and creators in the entertainment industry.”
Hayley Romer, SVP and Publisher of The Atlantic added: “Having partnered with some of the world’s most creative brands, Atlantic Re:think is an established arbiter of standout branded content. It’s exciting to now have the opportunity to celebrate the best of the best across the industry – and bring this work to our audience, which has long embraced and engaged with brand storytelling.”
Last year, the inaugural Tribeca X Award honored ‘Hearing Colors,’ created by Greg Brunkalla for Samsung, which was selected from hundreds of entries. Finalists for the award included work from brands including Derek Lam, American Giant, Samsung, Olympus, The Balvenie, Robert Graham, KENZO, and Radio Flyer Wagons.
The jury will award the winning project during the 16th annual Tribeca Film Festival, running April 19-30, at the Awards Night Ceremony on April 29, 2017.