Rapp has appointed Hiten Bhatt as associate creative director of design. Previously design director of OgilvyOne, working with brands including American Express, British Airways, BT and IBM, Bhatt will report to Adrian Whatman, Rapp’s creative director of design.
Cathy Crocker has also joined Rapp from TBWA as a digital designer. Armed with a 2016 D&AD New Blood award, as well as having been shortlisted for a Cannes Young Lions earlier this year, Crocker will play a pivotal role across Rapp’s digital-led clients.
Adrian Whatman, creative director of design, said: “Design is no longer a service; it sits within the heart of our creative process and is an integral part of conceptual and strategic development at RAPP. We are not just building a team of designers - both Hiten and Cathy are joining a hub of experts and innovators, challenged with ensuring customers are fully engaged with the creative output. In the modern marketing world where competition is fierce, the importance of design has never been greater. I’m looking forward to working with the best in the business to ensure RAPP delivers the very best for our clients.”
Rapp’s clients include Virgin Media Business, L’Oreal, Mothercare and PayPal.