Creative RAPP L'Oreal

Rapp bolsters design offering with appointments of Hiten Bhatt from OgilvyOne and Cathy Crocker from TBWA


By Michael Feeley | Founder and chief exec

February 7, 2017 | 2 min read

Rapp has appointed Hiten Bhatt as associate creative director of design. Previously design director of OgilvyOne, working with brands including American Express, British Airways, BT and IBM, Bhatt will report to Adrian Whatman, Rapp’s creative director of design.

Cathy Crocker has also joined Rapp from TBWA as a digital designer. Armed with a 2016 D&AD New Blood award, as well as having been shortlisted for a Cannes Young Lions earlier this year, Crocker will play a pivotal role across Rapp’s digital-led clients.

Adrian Whatman, creative director of design, said: “Design is no longer a service; it sits within the heart of our creative process and is an integral part of conceptual and strategic development at RAPP. We are not just building a team of designers - both Hiten and Cathy are joining a hub of experts and innovators, challenged with ensuring customers are fully engaged with the creative output. In the modern marketing world where competition is fierce, the importance of design has never been greater. I’m looking forward to working with the best in the business to ensure RAPP delivers the very best for our clients.”

Rapp’s clients include Virgin Media Business, L’Oreal, Mothercare and PayPal.

Creative RAPP L'Oreal

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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.

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