Nikolaj Coster-Waldau, of Game of Thrones fame, is touring Greenland with Google, documenting the retreat of the ice caps, at a time when climate change skepticism takes root in the White House and beyond.
Coster-Waldau, who plays Jamie Lannister the Kingslayer on Game of Thrones, a show that often warns "winter is coming", takes to the 360 video project to warn of the dangers of increasing temperatures across the planet.
Partnered with the Google Street View team, it is hoped that by seeing the effects of climate change, in fully immersive 360 video no less, that the public can be mobilised to make the necessary changes.
Hitting home the point, the team shared a timelapse of the melting caps across the last few decades.
Coster-Waldau, also a UN Goodwill Ambassador, wrote in the Google Blog: “Greenland, which I consider my family's second home, is changing faster than anywhere else on Earth. Here the effects of climate change are easy to see: as sea ice melts and glaciers crumble, places once covered in ice are now bare land.
“We have a responsibility to protect this beautiful planet we live on, and I’m starting at my own front door. But everywhere and everyone is vulnerable to the effects of our warming planet. Let’s band together and do something about it—learn about global efforts to combat climate change and discover ways to take action.”
Watch the making-of documentary below.