Presidential adviser Kellyanne Conway spoke out in defense of White House press secretary Sean Spicer in January over his use of "alternative facts" in the aftermath of Donald Trump's inauguration. The comment has undoubtedly inspired many column inches over the past few weeks, and now it has even incited a card game.
Devised by a host of ad land creatives, the game – simply titled Alternative Facts – has been designed to troll the Trump administration and bring a bit of humour to proceedings.
It can be played by two or more "legal US citizens" according to its creators, and is a battle of who knows the facts and who knows the falsehoods, AKA alternative facts.
Some of the creatives behind the launch include Clio award-winning designer Augustus Cook and Zack Roif. Kate Carter, Sam Farnham and Emily Kearns also spearheaded the project.
Players are split into two teams and to kick things off the person with the biggest hand (a cheeky reference to the Commander in Chief's seemingly small hands) draws the first card and reads the statement printed on it to a player of their choosing.
The process should then continue back and forth, with players asking each other if the statements on the facts are real or alternative, with the winning team keeping the cards after each correct answer.
A twist in the game includes the drawing of 'Trump Cards', should a player draw one they may be "subject to deportation, gag orders, or tiny man hands." The first team to collect 15 cards and announce: "I know cards. I have the best cards." in the style of Trump's Twitter musings, wins.
The game is available to purchase for $14.92 with some proceedings being donated to American Civil Liberties Union (ACLU) which has spoken out against Trump's controversial travel ban which temporarily prohibited people from seven predominantly muslim countries and refugees from entering the US.
Advertisers and startups have been quick to react to Trump's policies since he entered the White House. Dove unveiled a series of alternative fact print ads last week while brands like Airbnb, Twitter and Microsoft have taken a stance and offered assistance to those in need.