Marketing Marvel Disney

Guardians of the Galaxy Vol.2 Twitter emoji build on Super Bowl trailer buzz


By John McCarthy | Opinion editor

February 6, 2017 | 1 min read

Marvel’s Guardian’s of the Galaxy Vol. 2 has bolstered its marketing weight (after dominating movie mentions during the Super Bowl) with a package of specialized Twitter emoji.

The movie launched its teaser 5 February, with it generating the most movie buzz during the Super Bowl, although significantly less then Netflix’s Stranger Things Season 2, which won the day.

Disney’s Marvel is looking to capitalize upon this high engagement with a slew of specialized character emoji which brings to life the cast as they are mentioned.

This includes #StarLord, #Gamora, #Drax, #Groot and #RocketRacoon.

The roll-out is bound to catalyse further online conversations (and help the company measure the popularity of each character for future installments).

Guardians of the galaxy

The movie hits cinemas 5 May.

Check out the trailer below.

Marketing Marvel Disney

More from Marketing

View all


Industry insights

View all
Add your own content +