The movie launched its teaser 5 February, with it generating the most movie buzz during the Super Bowl, although significantly less then Netflix’s Stranger Things Season 2, which won the day.
Disney’s Marvel is looking to capitalize upon this high engagement with a slew of specialized character emoji which brings to life the cast as they are mentioned.
This includes #StarLord, #Gamora, #Drax, #Groot and #RocketRacoon.
The roll-out is bound to catalyse further online conversations (and help the company measure the popularity of each character for future installments).
The movie hits cinemas 5 May.
Check out the trailer below.